Optimal dirt abrasion – not only for sports shoes.

ASICS is one of the world-renowned sports and lifestyle brands that is focusing on expansion – especially in Europe, the Middle East and Africa. For this reason, the company has decided to build a new EMEA headquarters. The groundbreaking building in Hoofddorp (Netherlands) was developed and built by RED Company, with architecture by the planning office Powerhouse Company.

Open, relaxed atmosphere

Four concepts inspired the design of the 11,100 square metre building: sport, health, collaboration and transparency. As a result, an efficient and transparent space has been created. The 2,800 square metre, column-free floors offer staff an open and relaxed working atmosphere. Floor-to-ceiling windows flood the building with natural light and open up a panoramic view of the adjacent Haarlemmermeer marshland. The spacious atrium houses the three-dimensional virtual “ASICS World”, which showcases all ASICS brands, and is used as a meeting room, podium and design centre.

Highest sustainability standards

The ASICS philosophy of “A healthy mind in a healthy body” was also applied to the new headquarters: it is built to the highest standards for health and sustainability – according to WELL Gold certification and LEED. The focus was also on designing a comfortable and varied working environment: the new ASICS EMEA headquarters in Hoofddorp, Beukenhorst South, is part of one of the most sustainable office parks in the Netherlands and surrounded by gardens, footpaths and green zones. The location of the headquarters is particularly prominent and easily recognisable and accessible for visitors and passers-by.

“From the entrance mat onwards, the ASICS EMEA headquarters is a sustainable and healthy building to live in – WELL and LEED confirm this.”

Dirk Jan Schaap, Associate Powerhouse Company, Rotterdam

Entrance matting system brings sporting performance

At the main entrance and in the parking basement of the new building, entrance mats of the type emco DIPLOMAT were installed, which easily cope with normal to heavy loads – optimal for an administrative building like the ASICS EMEA headquarters. The entrance mats also take sustainability into account: their installation reduces the consumption of cleaning agents, as less dirt is carried into the building, and supports LEED certification. The ribbed inlays in the colour grey with aluminium profiles underline the exclusive look of the building and fit perfectly into the overall picture – and will remain so: In case of potential damage, the rep strips can be easily replaced.